Archives for October 2011

Trick or Treat…Fright Night For Some Homeowners!

Trick or Treat…Fright Night For Some Homeowners!

HEADLINE:  St Paul, MN Homeowners Are Scared To Open Their Doors….It’s the NEIGHBORS!

Hire an Interior Redesigner to prepare for family and friends during the holidays.Darn those little rascals that need to be accompanied to the door by their parents…they are taking all the fun out of this great holiday.

If opening your front door to trick or treaters and allowing the neighbors to see your living room is scarier than a cemetery full of vampires you should consider hiring an Interior Room ReDesigner.

With interior room redesign you can get a brand new look for your home using the furniture and accessories that you already own…it’s fast, fun, and affordable.

Don’t let the thought of all your friends and family visiting you on Thanksgiving Day fill you with foreboding rather than thanks.  If you are a St Paul, MN homeowner and you are scared to open you door tonight….call for a design intervention right away!

 

Home Staging and the story of Goldilocks and The 3 Bears

Home Staging and the story of Goldilocks and The 3 Bears

Do You Remember the Story of Goldilocks and The Three Bears?

  • Sometimes the porridge is too hot,
  • sometimes the porridge is too cold,
  • and sometimes the porridge is just right

The same is true with home staging. I have been staging vacant and owner occupied properties in the St. Paul, MN areas for many years and I see staging results that are:

  • too hot …busy and distracting
  • too cold…uninspired and leave you flat, and
  • just right…that’s where I like my projects to be!

busy decor in staged vacant property

TOO HOT!

Here is an example of the staging being too hot!

A buyer viewing this property on the MLS or in person would likely miss the great features the space has to offer because his or her eye is drawn to

  • the large green plant looming in the foreground,
  • the enormous vase of flowers on the sideboard and
  • even more flowers on the window treatment and the table.

Home staging is all about making the property appeal to the maximum number of buyers. A skilled stager will stage the property to appeal to the lifestyle and taste of the target buyer.

This property is in Highland Park, MN, a neighborhood in St. Paul, MN.  Highland Park appeals to young professional families. Most 30 somethings would not relate to this decorating style, it might even remind them of their grannies house. I bet that most would not make a listing appointment after viewing this on-line.

Home buyers in St Paul, Minnesota are discriminating and sophisticated.  This staged vacant home would not be on the top of their must see list.

I wonder if a buyer would even notice that updated light fixture, the beautiful hard wood floor and the generous size window that lets in lots of natural light?

stripped staged vacant

 TOO COLD

Then there is the other extreme.  A property that is stripped of all accessories and only has a piece of furniture placed under a light fixture to keep buyers from bumping their heads is also not going to capture positive attention either.

In this picture a buyer would be struck by how crowded the room is with the sideboard and the table completing for the space. The room is cold because there are no accessories on the table, or art work to soften the wall, or rug to anchor the table in the space.

I think most buyers would pass up this listing on line because their first impression would be that the dining room is too small to be really useful.

perfectly staged vacant dining room

JUST RIGHT

And now we have a room that is simple but lovely.  The sideboard has been moved out, accessories have been added to the table, art has been added to the walls, a small natural element has been placed in the corner to soften the angles in the room, and an area rug has been placed under the table.  Oh…and let’s not forget about the floral
from the window.  Too taste specific, it had to be removed.

Staging a vacant home in this crowded St. Paul, MN real estate market is critical.  But just as important is hiring the stager that will get it JUST RIGHT.  You can count on me to do just that!

Make It A Great One!

 

Home Staging with Fall Colors Transforms This Vacant St Paul, MN Home

Home Staging with Fall Colors Transforms This Vacant St Paul, MN Home

Do you like to change out your home decor with the seasons?  As a home stager specializing in vacant home staging in the St Paul Metro area I like to change out my staging accessories and props to fit the changing seasons too. Take a look at this investment property that was completely transformed into a warm and cozy get away.  Now the inside of the house matches the beautiful fall colors outside the house.  An Amazing Transformation!

Before this vacant home was staged by the Home Staging Coaches in Minneapolis.

Before  the vacant St Paul property was staged the walls are freshly painted, the carpets replaced, new counter tops and stainless steel appliances have been added….but somethings still missing.

Vacant home staged by the home staging coaches.

Look at the transformation that home staging caused for this investment property.  Staging is not just for McMansions any more. This is a tiny home…but staging helped to demonstrate that it had all the amenities a first time buyer could desire.  Even more important, staging helped to show a first time home buyer that they could realize the lifestyle they desire in this home.

 

 

My Lamp Transformation

The video below demonstrates how you can take something you have, or something you can buy inexpensively at a thrift store, and transform it into a nice accessory for your home.

Staging…It’s A Balancing Act

Staging…It’s A Balancing Act

There are two common mistake that I see frequently when I do home staging consultations in the St Paul and Minneapolis area .

The first is too much furniture and stuff…it needs to be pulled out because it is distracting to prospective buyers. Remember, many buyers are moving because they have run out of space. A cluttered property just reminds them that they will run into the same problem in this house. So what do they do? They keep looking until they find the home that appears to take care of itself!  (Hint..that would be the perfectly staged home!)

The second is the opposite extreme, everything has been packed away and the property comes off as cold and uninviting.

nicely edited living room

Take a look at the picture above. Here is why it works:
• the sofa complements the shape of the window and draws attention to it (the window is the best feature in the room)
• the lamps add softness to the seating area and offset the chilly feeling you can sometimes have in a room with very high ceilings
• the pillows and throws make the space cozy
• This is an open concept floor plan, The area rug helps to define a seating zone within a much larger space
• plants, photos, books, candles all add warmth without adding too much personality
The goal of home staging is to pull the clutter out of a property while keeping it warm and welcoming. It can be challenging to get just the right mix. Hiring a professional home stager is the best way to make sure that the perfect balance is achieved.
My staging consultation fee is only $150. “Well worth it,” is a comment I frequently hear from satisfied sellers.

Home Staging SUCKS!

First Impressions Happen On-Line…Not Curbside

I bet when you saw the message Home Staging Sucks! in the subject line you thought something was amiss. If you know me, you know that I am passionate about telling anyone that will listen about the benefits of staging…..but here is the truth:

Staging Does Suck

It sucks prospective buyers that are previewing the property on-line into making an appointment to view the property in person!

Real estate professionals and home stagers are always talking to clients about the importance of a positive first impression.

Yes, it is a cliche, and yes it’s trite, but it’s still true. You only get one chance to make a positive first impression.

But here’s the twist

Not long ago that first impression happened when the prospective buyer(s) pulled up to the property. Even if the property didn’t especially grab them they would go ahead and tour since they were already there. Sometimes they discovered that the property had more to offer than they originally thought…sometimes not.

But today, over 90% of buyers will preview properties on-line before they even take the next step to schedule a showing. If the property does not grab them the instant they open the page they click the mouse and move on to the next listing. In a buyer’s market, like the one we are experiencing today, you can’t afford to miss an opportunity.

A staged property will make a great first impression. Care has been taken to insure that the best features of the room are not blocked by furniture or clutter, the lighting in the room is appropriate, the colors have been neutralized and attention has been given to considering how the property will appear in photographs.

If you want to suck in buyers and get showings booked….give me a call today.

Thanks, Christi

651.587.5887

For more information about The Home Staging Coaches services and pricing check out my website at www.homestagingcoaches.com

Video Sampler of Amazing Transformations

A video tour of before and after photos demonstrating how Home Staging can make an amazing transformation to your room.