Is my Twin Cities, MN property too small to stage?

Is my Twin Cities, MN property too small to stage?

How To Sell A House Fast; Musings from A St Paul, MN Professional Home Stager (vol.6)

Today’s Topic:  Is Staging Just for McMansions?

In today’s How–To-Sell-A-House Fast lesson we will talk about which properties will benefit from a small investment in Home Staging.  In my opinion whether a house is listed for $98,000 or $598,000 doesn’t matter.  It will benefit from staging.

I am biased. I admit it. As a professional home stager working in the Minnesota Twin Cities metro area I would love to see each and every home that hits the market get staged to sell.

Of course some of that is self interest.  I am a business woman, I sell staging services and my bottom line would greatly benefit from home staging becoming a norm and an expectation in the Twin Cities community.

But, it is also my deep felt belief that home buyers are customers, and they expect and deserve to be treated with high regard and respect.  As customers we are use to having things presented to us in the most satisfying way possible.   We are accustomed to being marketed to and we have come to expect it.

As you prepare your property for the market place keep in mind that you are out to attract customers. Then think about what your customer wants and needs.

3 Things Customers Want and Need

  1. To be drawn in.  Most buyers select the properties they want to tour from on-line listings.  Vacant rooms or messy/cluttered rooms don’t appeal. No problem, a click of the mouse will move the buyer on to the next property.  Tiny vacant homes are at an even greater disadvantage.
  2. Assurance. Buying a home is a huge commitment.  No one wants to end up with a lemon and a nicely maintained and thoughtfully presented home looks like a safer bet.
  3. Pizzazz. A home that reflects us and the lifestyle we aspire to.

Stage your home for your customers.Think about this for a second.  If you were selling your 8 year old Toyota would you spend a little time and a little money getting it cleaned up and polished before presenting it to prospective buyers.  I would.  If a cleaned up Toyota could net me a quick sale and a more attractive price than a similar Toyota that had fast food wrappers lining the floor of the back seat I’d invest a little time and effort into its presentation.  The point is, the asset doesn’t have to be the most expensive option in the marketplace to deserve a little TLC.

Another benefit of me investing a little time and money is that I know that buyers will automatically assume that my cleaned up Toyota was given better care over the course of its life than the messy Toyota my competitor is selling. Because it looks nice, buyers will assume that I had the oil changed regularly, that I invested time and money in its maintenance. People that come to see my car will feel much more confident making me an offer.

Some years ago it was assumed that only million dollar properties needed to be staged.  But times have changed.  Younger buyers are entering the market in droves right now to pick up value priced starter homes.  This generation has been exposed to slick marketing techniques since birth and put high value on first impression and how something reflects their desired lifestyle.  A vacant home will not talk to this audience.

Sometimes a really small homes
needs staging more than the McMansion does.
Without props a very small bedroom can be impossible for some buyers to visualize as large enough for their bed.

Consider staging it to meet your customer’s expectations and you will find that your property will sell fast and at the best possible price.

So now you know how to sell your small home FAST…You Stage it!

If you live in the Twin Cities metro area and would like the help of a professional home stager I’d be happy to help you with your project.   If you have questions relating to this post, please drop me a comment and I will do my best to respond quickly. You may contact me by email or call me at 651.587.5887.

There are more articles about How to Sell a Vacant Home through Staging on Christi’s blog.

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