Homestaging: A Wise Investment for FSBO Listings

Homestaging: A Wise Investment for FSBO Listings

In today’s Staging a Home lesson we will turn our attention to the special needs of sellers pursuing a For Sale by Owner sales strategy.

If you will be selling your property yourself you will need to fill in some of the gaps that a real estate professional generally provides. Things you will need to purchase ala carte might include:

  • Legal assistance to understand local listing requirements and help you review purchase agreements when the time comes,
  • Advertising/Marketing
  • Advice about getting your property ready for sale

I can’t provide legal assistance or be much help with advertising or marketing but I would like to share a few ideas about getting the property ready for the market.

4 Good Reasons FSBO’s Need Professional Homestaging

In order for your property to appeal to buyers both on-line and in person you may need to make a few changes.  Deciding which changes are necessary can be a little tricky for a For Sale By Owner seller for the following reasons:

  1.  As a For Sale by Owner listing you will not be getting honest feedback from a real estate agent about the condition of your home.
  2. It is very difficult for sellers to critically evaluate their own homes.  I think it is a defense mechanism that we are born with.  We learn to not see every little flaw in our home while we are living there.  Maybe it’s Mother Nature’s way of ensuring that we can find a little peace and comfort in our homes.
  3. When you list with a real estate professional they often hold a Realtor Open House right before the property goes on the MLS.  The listing agent uses the realtor open house to collect feedback from his/her peers  on the condition of the property or the appropriateness of the asking price.  If real estate agents do come to your first open house, you can assume they are there to solicit your business. Telling you the nitty-gritty truth about the condition of your home or the appropriateness of your asking price is not likely to be forthcoming until you have a formal arrangement with them.
  4.  Relying on your friends and families to give you an honest assessment is risky too.  It is difficult for your friends and family to tell you that there is an off odor in your home, or that all your prized hunting trophies need to be removed and stored offsite.

Staging A Home is one of the best investments of time and money you can make when preparing your home for market. A small investment in professional home staging can make an amazing difference in the amount of traffic you get through your home.

Staging is also very affordable and can save you so much time.  How does it save you time? Your stager will help you zero in on the changes or fixes that will have the most impact on the sales process.  Sometimes people get bogged down doing things that really have little or no payback. A prioritized list will be a  huge time saver for you.

If you live in the Minneapolis St. Paul metro area and would like the help of a professional home stager I’d be happy to help you with your project. You can reach me at 651.587.5887 or contact me by email.



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