Property Goes From Staged to Sold in 7 Days!

Property Goes From Staged to Sold in 7 Days!

The real estate market is hot in St Paul, Minnesota! Smart sellers are taking advantage of this long anticipated market improvement…they are preparing their property for the market, not leaving things to chance.

Here are 7 important steps to take to get your property SOLD fast

  1. Hire an experienced real estate agent that is familiar with your neighborhood
  2. Make all necessary repairs
  3. Clear out items that will distract buyers attention (in this case dated furniture)
  4. Clean the property thoroughly
  5. Price the property competitively
  6. Say yes to every showing request
  7. Stage the property to appeal to your target buyer

If you would like more information about any of these steps you should download my FREE HOME STAGING E-BOOK.

A couple of weeks ago I worked with a really nice couple that were about to put their property on the market.  They had been in the property for many, many years and would be the first to admit that home decorating was not high on their priority list.

The location, size, and selling price of this property made it perfect for young families. Some of their furniture was Early American style, and would not appeal to the young families.

I know, at this point many of you are thinking, well they aren’t buying the house furnished so why should it matter?  I can’t tell you for certain why it matters…but I can tell you emphatically that it does.  Home buying is not just a rational decision, it is an emotional decision.  Most of us have fond memories of our grandparents homes and the homes we were raised in.  But that doesn’t mean we want a house that looks like them; We want a house that reflects us.

Since getting the home sold fast was on their priority list they took their real estate agents advice and called me.

We toured the property together and talked about the changes that would make the property appeal to a young couple with children…their target buyer.  On the positive side, the home was solid, clean and uncluttered. On the negative side we had some strong colors in some of the bedrooms, some rooms that were not clearly defined, and some dated furniture that would distract buyers.

We used some of their furniture and accessories and some of the furniture and accessories that I had in my staging inventory. We were able to give the property a comfortable contemporary feel without replacing everything.

One thing that I would like to draw your attention to is the sofa.  Staging is NOT about drawing attention to the furnishings, it is about drawing positive attention to the space.  None of the furniture that is used in the room is expensive.  It is the layout and the simplicity that give the room staged appeal.

Lighting  is another inexpensive and quick fix that can make an incredible difference in the way a property presents. The light fixtures in the house were dated.  The home owners replaced several fixtures…the transformation that occurred in the bathroom by just changing the light fixture was amazing.  I could kick myself for not getting a before  and after picture.

I am thrilled to tell you that all of their hard work and their  investment in home  staging paid off.  This Stilllwater, Minnesota property went from STAGED  to SOLD in one week.

 

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