I Have A Real Estate Agent; Do I Still Need a Home Stager?

I Have A Real Estate Agent; Do I Still Need a Home Stager?

Let me just say upfront, home staging is not rocket science, but by the same token not everyone has the skill to do it well.  I’ve heard staging skeptics make remarks such as, “Hey, if you want to pay me $150 to come over and tell you to turn the lights on for showings I will be right over.”

I will admit that some staging advice would fall into the category of common sense.  For example, a professional home stager will probably remind you to:

  • Take out the trash everyday so odors don’t build up in the property
  • Open the drapes (or remove them if out of style) to let in the light
  • Don’t let horizontal surfaces fill up with clutter
  • Turn on lights for showings

On my website I have a complete checklist of common sense things that a seller should do each and everyday to enable them to say yes to a showing at a moments notice.  I know it may seem like common sense to make your bed before leaving the house, but a gentle reminder in the form of a checklist can help make those new habits stick.

But what a good professional home stager will also do is look at your space objectively. He or she will be able to quickly identify the best feature in the room and determine if it is the first thing that catches a buyer’s attention when they walk into the room.  If it isn’t she will know what to do to remedy the situation.

She will have the ability to read the room quickly.  If there is too much furniture in the room she can quickly identify the pieces that should stay and what needs to go into storage.

A good home stager also keeps alerts to trends and design innovations.  Sometimes when you have been in a home for awhile you become numb to the décor.  I follow the trends so I know what will appeal to today’s buyers and what will turn them off.

Some Real Estate Agents have a very good idea of what needs to be done to make a property appeal to buyers.  The problem is that they want to keep you happy and keep your listing.  They might make a couple of recommendations, but then they stop.  Why? Because, you prefer to hear about what they like about your property rather than what they don’t like.

The Real Estate Agent wants to be your friend, and show their appreciation for your business.  They want to play the good cop. They call me in to be the bad cop!

Home staging is also referred to as real estate staging and property staging, and house staging.  No matter what you call it, it is a very good investment for anyone preparing their home for the market and it is a win, win, win scenario.

  •  You win by managing your time well. If you invest in home staging you will get specific advice about what changes will have the most impact on the saleability of your property. This will enable you to focus your limited time on the right things.
  •  The real estate agent wins because he or she has a quality product to take to the market,
  •  I win because I make a living doing work that I am passionate about and excel at.

If you live in the Twin Cities metro area please give me a call at 651.587.5887 to schedule a staging consultation today. You can also reach me by email.

Staging…It’s A Balancing Act

Staging…It’s A Balancing Act

There are two common mistake that I see frequently when I do home staging consultations in the St Paul and Minneapolis area .

The first is too much furniture and stuff…it needs to be pulled out because it is distracting to prospective buyers. Remember, many buyers are moving because they have run out of space. A cluttered property just reminds them that they will run into the same problem in this house. So what do they do? They keep looking until they find the home that appears to take care of itself!  (Hint..that would be the perfectly staged home!)

The second is the opposite extreme, everything has been packed away and the property comes off as cold and uninviting.

nicely edited living room

Take a look at the picture above. Here is why it works:
• the sofa complements the shape of the window and draws attention to it (the window is the best feature in the room)
• the lamps add softness to the seating area and offset the chilly feeling you can sometimes have in a room with very high ceilings
• the pillows and throws make the space cozy
• This is an open concept floor plan, The area rug helps to define a seating zone within a much larger space
• plants, photos, books, candles all add warmth without adding too much personality
The goal of home staging is to pull the clutter out of a property while keeping it warm and welcoming. It can be challenging to get just the right mix. Hiring a professional home stager is the best way to make sure that the perfect balance is achieved.
My staging consultation fee is only $150. “Well worth it,” is a comment I frequently hear from satisfied sellers.

Video Sampler of Amazing Transformations

A video tour of before and after photos demonstrating how Home Staging can make an amazing transformation to your room.