Staging…It’s A Balancing Act

Staging…It’s A Balancing Act

There are two common mistake that I see frequently when I do home staging consultations in the St Paul and Minneapolis area .

The first is too much furniture and stuff…it needs to be pulled out because it is distracting to prospective buyers. Remember, many buyers are moving because they have run out of space. A cluttered property just reminds them that they will run into the same problem in this house. So what do they do? They keep looking until they find the home that appears to take care of itself!  (Hint..that would be the perfectly staged home!)

The second is the opposite extreme, everything has been packed away and the property comes off as cold and uninviting.

nicely edited living room

Take a look at the picture above. Here is why it works:
• the sofa complements the shape of the window and draws attention to it (the window is the best feature in the room)
• the lamps add softness to the seating area and offset the chilly feeling you can sometimes have in a room with very high ceilings
• the pillows and throws make the space cozy
• This is an open concept floor plan, The area rug helps to define a seating zone within a much larger space
• plants, photos, books, candles all add warmth without adding too much personality
The goal of home staging is to pull the clutter out of a property while keeping it warm and welcoming. It can be challenging to get just the right mix. Hiring a professional home stager is the best way to make sure that the perfect balance is achieved.
My staging consultation fee is only $150. “Well worth it,” is a comment I frequently hear from satisfied sellers.

Home Staging SUCKS!

First Impressions Happen On-Line…Not Curbside

I bet when you saw the message Home Staging Sucks! in the subject line you thought something was amiss. If you know me, you know that I am passionate about telling anyone that will listen about the benefits of staging…..but here is the truth:

Staging Does Suck

It sucks prospective buyers that are previewing the property on-line into making an appointment to view the property in person!

Real estate professionals and home stagers are always talking to clients about the importance of a positive first impression.

Yes, it is a cliche, and yes it’s trite, but it’s still true. You only get one chance to make a positive first impression.

But here’s the twist

Not long ago that first impression happened when the prospective buyer(s) pulled up to the property. Even if the property didn’t especially grab them they would go ahead and tour since they were already there. Sometimes they discovered that the property had more to offer than they originally thought…sometimes not.

But today, over 90% of buyers will preview properties on-line before they even take the next step to schedule a showing. If the property does not grab them the instant they open the page they click the mouse and move on to the next listing. In a buyer’s market, like the one we are experiencing today, you can’t afford to miss an opportunity.

A staged property will make a great first impression. Care has been taken to insure that the best features of the room are not blocked by furniture or clutter, the lighting in the room is appropriate, the colors have been neutralized and attention has been given to considering how the property will appear in photographs.

If you want to suck in buyers and get showings booked….give me a call today.

Thanks, Christi

651.587.5887

For more information about The Home Staging Coaches services and pricing check out my website at www.homestagingcoaches.com